SuperNova platform features ta and AI-driven insights.
Marketing automation tools and features
SuperNova packs a ton of features into one intelligent platform—all included with any email or SMS plan.
Explore how businesses of all sizes are using them to grow LTV, retention, and revenue.
Keep customers engaged
Highly-engaged customers are the key to lasting relationships and repeat business. SuperNova helps you stay top of mind, from ad-hoc campaigns to automatically triggered flows.
Comprehensive CRM System
A fully branded, customizable CRM to manage leads, contacts, and customer relationships.
Automated lead capture, sales pipeline management, and reporting features.
Your clients can track their own customers, interactions, and follow-up activities, with everything white-labeled to your agency.
Track leads, opportunities, and customers
Automated lead capture
Manage pipelines and sales stages
Advanced reporting and analytics
Smart contact management
SMS and email integration for follow-ups
Marketing Automation
Provide your clients with powerful tools to run email campaigns, SMS marketing, and even voicemail drops.
Automate follow-ups and nurture sequences to help them convert more leads into customers.
Multi-channel campaign automation (email, SMS, social media) for their own clients.
Email Marketing Automated drip campaigns, email templates, and mass email sends
SMS Marketing Schedule SMS campaigns, automated texts based on triggers
Voicemail Drops Send pre-recorded voicemails automatically to leads
Call Tracking Call forwarding, call recording, and call metrics
Funnel Builder Build lead generation funnels (landing pages, thank you pages, etc.)
Campaign Management Create, track, and manage complex multi-step campaigns
Trigger Links Track clicks on specific links and use them to trigger actions (e.g.,sending follow-up emails)
Website & Funnel Builder
Your agency can offer clients a drag-and-drop website builder, allowing them to create and manage their own websites and landing pages.
Clients can build custom sales funnels with landing pages, lead capture forms, and
thank-you pages.
Templates for industries or niches (e.g., real estate, fitness) that make it easy for clients to get started.
Drag-and-drop website builder
Custom landing pages, sales funnels, and thank-you pages
Fully responsive design templates for web and mobile
Integrate forms, surveys, and appointment scheduling into websites
Appointment Scheduling
Offer an appointment scheduling system where your clients can manage bookings,
integrate with their calendars (Google Calendar, Outlook), and send automatic reminders via SMS or email to their own customers.
Online calendar integration and automated notifications.
Online calendar for appointment booking
Automated reminders and follow-ups via SMS or email
Custom booking forms with specific fields
Integration with Google Calendar and Outlook
Sales Pipeline Management
Help clients manage their sales pipeline through a customizable drag-and-drop interface.
Automated follow-ups and notifications when a lead moves through different stages in the sales process.
Customize sales pipelines for different customer segments or products
Move leads and deals through stages with a simple drag-and-drop interface
Automate actions as leads progress through the pipeline (e.g., send an email when a lead reaches a certain stage)
Lead Generation Tools
Your agency can provide lead generation funnels, forms, and surveys.
Clients can capture and track leads directly within the platform.
Offer custom lead magnets, quizzes, and surveys to help them generate more leads.
Keep customers engaged
Highly-engaged customers are the key to lasting relationships and repeat business. Supernova helps you stay top of mind, from ad-hoc campaigns to automatically triggered flows.
Reputation Management
Help your clients automate review requests via email and SMS.
They can monitor, track, and respond to reviews from platforms like Google My Business, Yelp, and Facebook.
You can offer them tools to display and highlight positive reviews on their website.
Review Requests Automatically request reviews via email or SMS
Review Monitoring Track reviews from platforms like Google and Facebook
Respond to Reviews Easily manage and respond to customer reviews
Review Funnels Build funnels to collect and display customer reviews
Social Media Management
Enable your clients to schedule, post, and manage social media content across platforms like Facebook, Instagram, LinkedIn, etc.
Offer engagement tracking and reporting so they can monitor how their social posts are
performing.
Schedule and publish posts across multiple social media platforms
Manage comments and engagement directly from the platform
Custom Workflow Automation
Your agency can create and offer automated workflows for repetitive tasks, such as follow-ups, lead nurturing, or appointment scheduling.
Trigger automation sequences based on customer behaviors or actions taken by their clients.gement directly from the platform
Analytics & Reporting
Offer detailed reports on marketing performance, sales activities, and client interactions.
Customizable reporting options to allow your clients to track their KPIs, conversion rates, and campaign performance.
Track key performance indicators (KPIs) for campaigns, funnels, and pipelines
Advanced analytics on customer acquisition, marketing performance, and sales
Detailed reports for sales, leads, and marketing efforts
Membership Areas
Allow your clients to create membership sites or gated content areas where they can charge for courses, resources, or exclusive content.
Offer automated content dripping for courses or subscription models.
Build online courses and membership areas
Manage paid or free memberships
Drip content over time or release content all at once
Integrated with Stripe for payments
Payment & Invoicing System
Enable your clients to create invoices, collect payments, and track financials using integrations with Stripe or PayPal.
Subscription-based payment processing for clients running membership or subscription
models.
Create invoices and payment links
Collect payments directly through integrated systems like Stripe or PayPal
Track payments and generate financial reports
Optimise your growth
SuperNova Technology equips you with the tools for continual growth and improvement—measuring, optimising, and fuelling your ongoing success.
Email & SMS Marketing
Provide clients with a robust system for email marketing and SMS outreach.
Drip campaign sequences, broadcast emails, and SMS campaigns, all with customizable
templates.
Reputation Marketing
Help clients use reviews and testimonials in their marketing efforts.
Automated systems to turn reviews into powerful marketing tools across social media and their website.
Client Communication Tools
Provide your clients with a unified inbox where they can manage all conversations (SMS, email, Facebook Messenger, etc.) in one place.
Two-way text and email messaging to keep communication with their customers
streamlined.
Unified inbox to handle messages across channels (SMS, email, Facebook Messenger,
etc.)
Manage all customer interactions from one place
Two-way texting and email conversation tracking
E-Commerce Features
Provide clients with a robust system for email marketing and SMS outreach.
Drip campaign sequences, broadcast emails, and SMS campaigns, all with customizable
templates.
SEO Tools
Help clients use reviews and testimonials in their marketing efforts.
Automated systems to turn reviews into powerful marketing tools across social media and their website.
Online Course & Content Management
Give clients the tools to build and manage online courses, complete with quizzes,
lessons, and certifications.
Drip content over time or offer full access to students or members.
Keep customers engaged
Highly-engaged customers are the key to lasting relationships and repeat business. SuperNova helps you stay top of mind, from ad-hoc campaigns to automatically triggered flows.
Custom Branding & White Labeling
All of these tools can be fully branded to your agency, allowing you to offer the platform
under your own company’s identity.
Custom domains, branded login portals, and personalized email and SMS templates.
Mobile App for Clients
Offer a fully branded mobile app where clients can manage their leads, marketing, andsales from their phones.
Push notifications, task reminders, and real-time insights available on mobile.
Client Support System
Provide your clients with an integrated support ticket system where they can raise issues
or ask questions.
Offer customer service as a value-add through the platform to help them succeed.
Affiliate & Referral Programs
Offer detailed reports on marketing performance, sales activities, and client interactions.
Customizable reporting options to allow your clients to track their KPIs, conversion rates, and campaign performance.
Track key performance indicators (KPIs) for campaigns, funnels, and pipelines
Advanced analytics on customer acquisition, marketing performance, and sales
Detailed reports for sales, leads, and marketing efforts
Client Onboarding & Training
Your agency can offer a complete onboarding system with training videos, guides, and automated walkthroughs to ensure your clients understand how to use the platform effectively.
Sales Automation
Automated follow-up sequences via SMS, email, and calls
Lead nurturing and qualification through custom workflows
Automated appointment scheduling
Optimise your growth
SuperNova Technology equips you with the tools for continual growth and improvement—measuring, optimising, and fuelling your ongoing success.
Form & Survey Builder
Create and embed forms on websites or landing pages
Advanced survey builder with conditional logic
Automatically store and use form submissions for campaigns or triggers
Workflow Automation
Create custom workflows for sales, marketing, and operations
Automate repetitive tasks like follow-ups, lead assignment, and status updates
Trigger actions based on customer behavior (e.g., when someone opens an email, they can be added to a specific campaign)
Integrations & API
Native integrations with platforms like Stripe, Google Calendar, Facebook Ads, etc.
Open API for custom integrations with other tools and systems
E-commerce Integration
Integrate with platforms like Shopify, WooCommerce, or custom e-commerce solutions
Track product sales, abandoned carts, and customer interactions with your client's store
Automated abandoned cart follow-ups via SMS and email the customizable templates.
A/B Testing
Offer A/B testing for email campaigns, landing pages, and funnels
Test different messaging, designs, or offers to optimize for higher conversion rates
Chat Widgets
Add live chat widgets to client websites and landing pages
Integration with SMS and email follow-up based on conversations
AI chatbots for lead qualification and appointment scheduling
Guide marketing with AI, predictive
analytics, and benchmarks
Fully understand your customers
Comprehensive profiles paint a full picture of each customer’s past,
present, and future.
Recommend products they’ll love
Now that you know so much about your customers, introduce them to their next favorite product.
Track success across channels
Accurate attribution demystifies conversion tracking, for reporting that shows you the money.
Let AI do the writing for you
SMS and email campaigns, segments, responses to reviews — it’s all smart and instant.
Reach exactly the right people
Build real-time segments using any mix of predictive, profile, and activity data from across your tech stack.
Keep outdoing yourself
Peer benchmarks show how you stack up against similar brands, with clear guidance for improvement.
SuperNova keeps getting more powerful
Intelligent solutions for your business